Here is a write-up of the presentation Matteo Azzi gave with Gabriele Colombro from DensityDesign at t the Picturing the social 2016 conference, organised by the Visual Social Media Lab. The experiment is an exploration on Twitter visual imagery during the 2015 no-expo demonstration in Milan. https://medium.com/@gabrielecolombo/fakes-flames-and-memes-part-1-9707961b7b10#.7etu40la5